What is an interactive tourism map?

An interactive tourism map is a custom-branded digital map for a destination that lets visitors explore points of interest, build their own itineraries, filter by category, and engage with sponsored content — replacing static PDF or print maps.

Can I customize the map to match my brand?

Yes. Tourism maps are fully branded — colors, typography, iconography, and content are all configurable to match your destination's identity.

Can partners or sponsors pay for placement?

Yes. Sponsored POIs are a built-in monetization option, allowing partner businesses to be featured prominently on the map.

What analytics do I get?

You see visitor activity on the map: which POIs are viewed, which itineraries are built, email captures, click-throughs, and engagement trends over time.

Put your destination on the map. Literally.

The interactive tourism map that turns your destination site from a directory into a planning experience. Custom-branded, revenue-generating, and fully under your control. No developer required.

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Why Tourism Organizations Choose Wayward Maps

An industry-leading visitor engagement tool that drives results

Visually Stunning

Custom-branded, mobile-optimized maps that showcase your region beautifully on any device.

Revenue Generation

Create new income streams with sponsored POI placements and premium listings.

Actionable Analytics

Understand what visitors want to see and do with detailed engagement insights.

Easy Management

Update POIs, manage ads, and edit content in minutes - no developer needed.

Seamless Integration

Embed on your website, share via QR codes, and integrate with your existing systems.

Visitor Engagement

Build-your-own-itinerary feature turns browsers into committed visitors.

Capture High-Intent Leads

Collect visitor emails directly through trip planning and itinerary tools and turn them into subscribers you can nurture, retarget, and convert.

A Generic Map Won't Make Visitors Remember You

Your voice is polished, your photos are stunning, and then visitors open your map and see the same pins, colors, and icons as every other destination on off-the-shelf software. Wayward's map design team builds you a custom identity instead: proprietary icon sets, brand-matched colors, and layers named in your voice, running on a mapping platform built specifically for tourism and adventure travel.

Custom-designed icons built around your region, not a stock library
Brand colors and typography carried through the entire map
Layers and categories named the way your team actually talks about your destination
Powered by our proprietary platform, not a generic map plugin

Other tools give you a map. Wayward gives you one that looks unmistakably like your destination, and no one else's.

A working harbor with fishing boats and coastal mountains

Interactive Digital Maps Visitors Love to Explore

✓Showcase all your region's experiences and points of interest
✓Display scenic byways and routes with suggested stops
✓Organize with custom map layers (outdoor recreation, dining, lodging, attractions)
✓Mobile and desktop optimized for on-the-go discovery
✓Embeddable anywhere - your website, visitor centers, print guides via QR codes
✓Custom styling that matches your brand perfectly

Tourism map trail filters showing hiking, cycling, horse riding, dog friendly, ATV, snowmobiling, dog sledding, and canoeing options

Faceted Trail Navigation

Not every visitor is looking for the same trail. Wayward lets people filter by trail type and accessibility, from hiking and cycling to horse riding, dog friendly, ATV, snowmobiling, dog sledding, and canoeing. Filters work alongside the map view search, so the list always matches what is on screen and visitors find the right trail in seconds instead of scrolling past ones they cannot use.

Simple Admin Console Built for Tourism Teams

✓Create and edit maps without technical skills
✓Add or update POIs in seconds
✓Manage sponsored ad placements for revenue
✓Auto-populate locations using Google Places API
✓Change icons, categories, and groupings instantly
✓Low maintenance - update closures or changes as needed
✓Content repository keeps everything organized

Build-Your-Own-Itinerary: Turn Browsers Into Visitors

✓Visitors create custom trip plans directly from your map
✓Save itineraries by submitting their email (instant lead capture!)
✓Automated, branded email delivery with their personalized itinerary
✓Optional links to events, partner promotions, or booking pages
✓Increases engagement and gives you valuable visitor data
✓Creates ongoing touchpoints through follow-up marketing

An overhead spread of barbecue ribs, pasta, and a fresh salad at a local restaurant

Complete Tourism Map Platform

Interactive Map Experience

Key Features:

✓All POIs and experiences digitized
✓Scenic routes & tourism layers
✓Sponsored ad placements
✓Mobile & desktop optimized
✓Custom brand styling
✓QR code embeds for print materials

A visually compelling, revenue-generating map that becomes the centerpiece of your digital presence.

Easy Content Management

Key Features:

✓Easy-to-use admin dashboard
✓Create & edit maps instantly
✓Manage advertisements
✓Update POIs & icons
✓Google Places integration
✓Organized content repository

Full control and independence. Update your map anytime without waiting on developers or technical support.

Give Visitors Tools to Plan Their Trip

Key Features:

✓Build-your-own-itinerary tool
✓Save & share custom trip plans
✓Email capture for marketing
✓Automated branded follow-ups
✓Personalized recommendations
✓Links to bookings & events

Empower visitors to create their perfect trip while capturing valuable data you can use for ongoing engagement and marketing.

Real Value For Tourism Organizations

More than just a map, it's a complete visitor engagement platform.

Modern, Industry-Leading Tool

Position your destination at the forefront of digital tourism with a cutting-edge platform visitors expect and love to use.

Align With State Initiatives

Support and promote scenic byways, state tourism programs, and regional partnerships with dedicated map layers and routes.

Generate Revenue

Create sustainable income through sponsored POI placements and premium listings - offsetting platform costs and funding future initiatives.

Scalable Foundation

Start with maps and itineraries, then expand to bookings, personalization, CRM integration, and more as your needs grow.

Maps plus operators. Better together.

When your tourism map is built on Wayward, it connects directly to the tour operators in your region. Their bookings, their experiences, and their availability become part of the destination you are building. You promote the region. They deliver the experience. The platform holds it together.

A musician performing live on a patio with a crowd gathered for a local event

Ready to See Your Map Come to Life?

Schedule a demo and we'll show you exactly how your region will look on Wayward.

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Perfect For Every Type of Tourism Organization

Destination Marketing Organizations

Convention & Visitors Bureaus

State & Regional Tourism Boards

National & State Parks

Scenic Byway Organizations

Chambers of Commerce

Adventure Tourism Regions

City Tourism Departments

Hear what our customers have to say

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An Extension of Our Team

Wayward's tourism management software helps us easily showcase Visit Unforgettable Forgottonia's hidden gems. With nine experiences seamlessly embedded on our website, visitors can now easily discover and plan their adventures. After years of partnership, their strategic guidance and marketing expertise have made them more than a vendor — they're an extension of our team committed to making a trip to Forgottonia a more unforgettable experience.

Jock Hedblade

Executive Director, Visit Unforgettable Forgottonia

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Helped Strengthen Our Brand

Working with the Wayward team has been awesome. They've helped us create fun, engaging content that really shows off the best of Verona — from our unique and super popular visitor guide to trip ideas, itineraries, and social posts that all tie together and strengthen our brand. It's been a great partnership and we love what we've built together.

Allison Plumer

Tourism Coordinator, Verona Area Chamber of Commerce

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A Pleasure to Work With

As the Lemons Rally Master, I have the daunting task of keeping track of dozens of crappy cars and their wild operators. The Wayward team responds quickly to any request and it has been a pleasure working with them.

Jeff Stobbs

Lemons Rally Master

“

Seamless, Off-the-Beaten-Path Experiences

Wayward has been an invaluable part of our Tuk-Tuk adventures around the world. It's not just a tool for us — it's how we stay connected with our teams on the ground and give our guests an easy way to share their route and highlights with family back home. It's helped us create seamless, off-the-beaten-path experiences with peace of mind for everyone involved.

Shona Jordan

Sales & Marketing Manager, Large Minority Ltd.

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Brilliant Team, Quick to Respond

It's user-friendly, quick, and easy to set up. The team are brilliant — always on hand to answer questions, take feedback on board, and even implement new features based on our needs. They've been a pleasure to work with, and I highly recommend them.

Sofia Vieira

Endeavours Adventures

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A Hit With Our Fleet

Wayward made tracking the Salish 100 fleet a breeze. My participants enjoyed tracking each other, and the photo sharing functionality was a hit. The setup was simple and the Wayward team even came to our Captain's meeting to help kick everything off!

Jesse Wiegel

Race Boss, Northwest Maritime

Transform Your Region's Visitor Experience

Join 50+ tourism and travel brands using Wayward to engage visitors and drive results.

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